Renishaw
Renishaw
Renishaw has significantly expanded its video capability – with a new studio space, equipment and an in-house team producing more content than ever.
We created a refined visual system to bring clarity and consistency to how the brand appears on screen. A refreshed use of colour, typography, motion and structure ensures every video – whether produced internally or externally – feels unmistakably Renishaw. As we created key material for a global company bringing people along on the journey was a key aspect. As was ensuring that the new templates, assets and guidance toolkit would be usable around the world.
Flexible, confident and considered, the system supports a wide range of content while strengthening the brand’s presence across channels.
Industry
Engineering
What we did
Workshops and Research
Visual Identity Update
Visual Identity Systems
Visual Identity Guidelines
Moving Graphics
“Mytton Williams combined a creative and strategic approach throughout, to help drive us towards an engaging solution which will serve us well for years to come. This refresh project was a big deal for us from an organisational change perspective and Mytton Williams’ patience, pragmatism and focus on the bigger picture played a key part in our successful launch.”
Chris Boey, Content Marketing Manager, Renishaw plc
“Mytton Williams combined a creative and strategic approach throughout, to help drive us towards an engaging solution which will serve us well for years to come. This refresh project was a big deal for us from an organisational change perspective and Mytton Williams’ patience, pragmatism and focus on the bigger picture played a key part in our successful launch.”
Chris Boey, Content Marketing Manager,
Renishaw plc
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