Coffee #1
Coffee #1
Coffee #1 has grown steadily into one of the high street’s most popular coffee chains. But in a market full of choice, the offer needed greater clarity and a more premium feel.
Working closely with the team, we helped refine how the brand presents itself - capturing its generous, down-to-earth nature with a confident new tone. A warmth and dry British wit sit at the heart of the brand, welcoming everyone from families to freelancers.
We’ve created systems that can be easily implemented across packaging, POS, campaigns and social – building a consistent, distinctive presence as the brand continues to go from strength to strength.
Industry
Hospitality
What we did
Identity
Messaging
Illustration
Art Direction
Packaging
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