Our brief was to create a sharp, contemporary and fun identity catering for people who want the style and function of a luxury hotel at affordable prices. We created the brand identity featuring an highly individual tone of voice and applied it to the website, advertising material, hotel brochure and all internal and external signage. No hotel photography was available prior to the opening. The site could only be illustrated with simple line drawings and enhanced by evocative brand tone-of-voice copy.
“Mytton Williams created the perfect brand solution which, from day one, has driven both sales and hotel development ideas,” said Giles Thomas, owner of the hotel. “The brand is the reason we have had the interest we have had already – otherwise how could people book without seeing photos? I am seriously impressed with the brand; it’s everything I wanted.”
Tone of voice
Art direction (Photography by Marcus Ginns)
Website
Promotion
Signage
Brand Guidelines
