The design solution was to focus on the words not imagery. By using bold typography and witty copy and allowing the copy space to breathe we were able to communicate the personality of the company and show off its copywriting skills. An exclamation mark was added to the company name to create a strong and memorable logo. The brand and design work has won many design awards and significantly helped create interest and drive sales.
Having created the Ink identity and helped communicate its quirky and individual personality we have continued to work with the company on digital and promotional material. “They came back to us with ideas that perfectly answered our tricky brief – creative and fun, but also professional and polished. So far the response from our audience, including many of the country’s top agencies, has been outstanding.” Tom Chesher, Director.
Logo
Stationery
Brochure
Promotional Mailer
Website
Moving mailer
