Mytton Williams were commissioned to create the brand identity for Butterfly World in 2009. The project is the vision of award-winning lepidopterist, Clive Farrell. It’s his passion for conservation and specifically butterflies that helped inspire the initial creative thinking about the development of the new identity. We have continued to work with the charity as the project has progressed. Phase II opened in April 2010 with our eye-catching new signage based on the symmetry of butterfly wings. The recent promotional material has helped exceed targets for visitor numbers.
Promotional leaflets
Signage schematic
Diagrams
Signage
