No waffle. No go-faster stripes. Not a whiff of pretension. Just direct, powerful communication because that is design at its best.
Confident design gets straight to the heart of your business and shows what it does in the best light, in the most effective way.
Simple. Deceptively simple, of course. But behind ‘No Fluff’, as you might imagine, is a belief that design matters to us, to you, to your organisation, to the world. And with that belief comes an attitude that gets results.
Fast-growing businesses use design. They use design more than less successful companies. It’s no coincidence.
We can help you make a difference, but first we need to know more about you. What do you want to achieve? Higher sales? Bigger market share? Raised profile? Motivated staff? Better performance?
We believe we can help you in many different areas. But it won’t be by coincidence. It will be by design.
Remembering is vital. It’s the only real test of design – will you still remember it, next week, next month, next year?
The question of time matters to design because the best design is timeless. And it’s timeless because it’s based on great ideas.
So start with an idea. Make it memorable. Root it firmly in a truth about the business, and the idea will inspire. You never forget a good idea.
You want to stand out in the crowd. And it is very crowded. Everyone is shouting and no one is listening.
But the only answer is to be true to yourself. In a world of business clones there is an individuality that makes you different. It might seem like a risk but it is simply innovation, and innovation is essential.
You have your own story, and we’ll help you tell it in words and images. The individuality of your story gives you the edge over your competitors. No one else has that. Only you.
We care about identity. It’s about building a brand, a way of saying loud and proud who you are and what you do. It should be a cause for celebration.
It needs honesty too. An identity is more than just a logo. A logo is part of an identity system, and you need to get all parts of that system working together.
Then you’ll be clear and inspirational. People will notice you, talk about you and seek you out. And you certainly won’t want to hide your light. Be proud of who you are, it’s your identity we’re talking about.
Words and images go together. They’re an ideal couple. They talk to each other and they entertain each other. Put them together and they’re a real force to be reckoned with.
We’re designers but we use and value words. We know that the right words can make you laugh, cry, think or buy. They’ll make your message stand out, sell your products and add personality to your brand.
So we never make the mistake of forgetting or overlooking words. They go with our designs. Without them communication can get lost.
Detail’s vital. And we place this belief high among our principles.
We know getting the detail right is fundamental for our clients. And we know it could be crucial for our client’s customers too. So we’re proud to be sticklers for detail.
Which means that we put great effort into choosing the right typeface or colour, making sure costings are accurate, getting the comma in the right place, meeting the deadline. If we didn’t, why would you believe in us?
Stop and think. What effect will your decision have on the planet?
It’s not an idle question, but it is one we ask ourselves constantly. We believe in taking responsibility for the choices we make in our business and everyday lives. The selection of paper, print, media, materials, transport – all these make an impact on the environment. It’s another detail we have to get right.
You can make an impact. Each of us can. But our impact shouldn’t cost the earth.
We don’t believe in them and us, nor you and us. We simply focus on the goal that we jointly want to achieve.
We know that we can get there quicker and better if we share the same aim. So we believe in creating a team that collaborates, debates and shares ideas. We bring together different kinds of expertise and we explore every angle of a brief.
It would be foolish to do that in isolation or separation. The job would suffer, which would be a mistake, and no good for either of us. But if we work together, we create endless possibilities.
We deliver. We always have. You can see our track record of working with clients in many different sectors. From the design of business cards to lorries, from signs to stories. From increasing sales to inspiring staff.
In short, you can trust us to meet your objectives. We’ll ask lots of questions because we need to explore answers. In the end it might come down to one solution, but we want to make sure that’s the right one. And that you can trust us to deliver it.