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Conferences are demanding events to organise and manage. A wide range of communication material is required to achieve impact and disseminate key messages and themes. The Loan Market Association (LMA), Europe's trade association for the syndicated loan markets recently held its 2011 Conference at the Queen Elizabeth Conference Centre, London. We created an extensive range of material for this highly regarded event including the visual identity, extensive environmental digital display systems, signage, flags and associated marketing material. The event was an outstanding success attracting LMA members from banks, law firms, rating agencies and system providers, all actively engaged in the international syndicated loan markets.