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Follow Mytton Williams
09/11/2011
Direct communication
The call for entries for the 2012 British Glass Biennale is just about to go out. Communicating with the scattered artistic community and achieving maximum entry to the 2012 event is a challenge. This is, of course, where mobile technology comes into its own. We have created a series of striking e-newsletters to get directly to potential entrants. And the moral of the story is… always make sure you choose the appropriate communication medium for your target audience.
We have worked with the British Glass Biennale for the last exciting four years. In 2008 we created and implemented an award-winning new brand identity for the organisation. This new identity helped establish credibility, generate artistic excitement and significantly increase sales. Since then we have worked with the BGB, every two years, on their sumptuous exhibition catalogue, associated advertising, marketing material and exhibition graphics.