05/11/2008
New Travel Photography GuideThe first-ever travel photography guide from Footprint features a new editorial and cover style created by Mytton Williams.
We have worked with Footprint on a number of brand development projects over the past 14 years. For this particular project we were briefed to create a new cover style building on the current brand approach of Footprint's ‘lifestyle' series. We have enhanced the cover design to appeal to a continually more sophisticated audience.
We were also asked to address the editorial design to achieve a very flexible grid and layout approach to accommodate the many different images and content. Our strategic design input has contributed to the success of the Footprint brand in the highly competitive world of international publishing.